Duracell is the world’s leading manufacturer of high-performance alkaline batteries, speciality cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny. Our story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.
- Plus Power AA battery with 50% more power
- Superior nylon top closure helps protect battery from leakage
- Duralock keeps unused batteries for up to 10 years of ambient storage
- Offers a wide range of batteries for use in electronics that require reliable power