VERSACE 740108 Eros EDP 50ml

Sexiness. Style. Since the late Gianni Versace (1946-1997) first sent a model down the catwalk, Versace has been combining rock & roll with fashion and red carpet va-va-voom. DONATELLA_VERSACEAs Donatella Versace (who took over at the helm of the fashion house, after her brother’s death) observed to Nicki Minaj in Interview, ‘Versace was – and still is – about the sophisticated woman who is elegant, not afraid of her own sensuality, and not afraid to dare or take risks in life’. You can spot Versace at 30 paces. From the signature Medusa head to the baroque prints, the Greek fretwork patterns to gilded details, we can count on the fingers of one hand the fashion names that enjoy the widespread recognition that Versace does, across the globe. As Vogue comments: ‘Versace doesn’t make clothes that are avant-garde, arty or untouchably elegant; it makes clothes for red carpet photo calls in Cannes and parties aboard a rap mogul’s mega-yacht in Monaco’. Designed to get flashbulbs popping, Versace‘s clothes have always been a natural choice for celebrities. When it comes to iconic red carpet moments there are so many. Most recently when J-Lo wore an updated version of the green jungle print dress and sent Instagram into overdrive. The safety pin dress worn by Elizabeth Hurley; Kylie Jenner and Kendall Jenner at the MET Gala; and not forgetting when Donatella walked hand-in-hand down the catwalk reuniting the original supermodels, Naomi Campbell, Claudia Schiffer, Cindy Crawford, Helena Christensen and Carla Bruni, all wearing Versace gold chainmail gowns.

• Versace is launching a new perfume for men – Eros inspired by and deeply connected with Greek mythology
• The aim of this edition is to reveal and release unrestrained passion and to accentuate desire
• It is a fragrance for a strong man, passionate and master of himself
• The nose behind this fragrance is Aurelien Guichard
• A unique aura, sensual on the skin, reassuringly virile, these are the keys to the hymn of love